4. AMAZON FACTOR
FIRST, WRITE A BEST SELLER
This election cycle may boast the most ever candidates with best sellers: John McCain with Faith of My Fathers, Barack Obama, riding high on the hardcover and paperback lists (The Audacity of Hope and Dreams from My Father) and Hillary Clinton, whose Living History sold more than 1.2 million hardbacks. The most memorable title belongs to former Arkansas Governor Mike Huckabee, who wrote Quit Digging Your Grave with a Knife and Fork after losing 100 lbs. If he's not elected President, he could at least make it into Oprah's Book Club.